Bring us your complex problems
And we’ll help you solve them.
A small, experienced team of content strategists, content operations experts and information architects who love to solve large-scale digital, content and UX challenges.
Big system-thinkers who can help you make strategic decisions that genuinely make a measurable difference to your business, we love a big, chewy, novel problem to solve.
Run by Ruth Hendry, Ruth and Co has been speaking the technical language of content long before AI made context cool. And, we speak the language of business to know what really makes a difference to your organisation.
Why Ruth & Co?
The name Ruth means ‘companion’ or ‘friend’, and that’s what we aim to be for everyone we work with. These are interesting times - exciting, yes, but also challenging for individuals and organisations alike. We’re here to be your calm, knowledgeable companion as we shape your digital experiences to meet your ambitions.
Ruth & Co also reflects that you’ll always deal with Ruth directly, as well as potentially working alongside some of the ‘Co’: a knowledgeable, interesting bunch of people motivated to help you succeed.
About Ruth
Ruth, many years ago, excitedly showing David Attenborough the webpage she’d written about Tasmanian Devils.
We can still write about Tasmanian Devils if you’re interested.
I’ve been making digital products for over 18 years, working with organisations like Massey University, Te Papa, Auckland Transport, Air New Zealand, TSB, and the Ministry of Education. People I work with get strategic advice and practical on-the-tools mahi to make sure we deliver, together.
Based in Te Whanganui-a-Tara Wellington, I’ve been running Ruth and Co since 2023, helping businesses across Aotearoa, Australia and beyond treat their content like a strategic asset for actual, real benefits (like, not the made up ones bigger agencies sell). I help businesses and teams make good content decisions, take action, and set everyone up to succeed.
Working with you is important to me: I love genuinely collaborating, working side-by-side on the hard stuff to make your digital ambitions real.
Together with my team I bring deep knowledge of how to turn content into an actual business asset, energy for change, care for your team and your people, and enough tea to float a ship.
Prior to 2023 I was Content Director at Springload Te Pipītanga, leading the Content department and working in a wonderful cross-disciplinary team of developers, designers, testers and researchers.